There was a time when website design was something that was slow, expensive and cumbersome and updating websites was a challenge too. This is coming to an end as clients are demanding more flexible ways of working on their websites. One thing that a lot of design companies are doing is investing in WordPress and employing WordPress specialists like Top Web Design Gold Coast.
Why More and More Web Designers are Turning to WordPress
Instead of fighting the change, companies are focusing on the needs of the clients – and offering tools that allow them to enjoy rapid development and easy updates. WordPress is one option for this.
Some small business owners are looking at things like Wix and Weebly to do website updates. These are much easier tools for people to use, but they are limited in functionality and they aren’t really ideal for people who want large and flexible websites. They are good if you just want an online business card, but WordPress can offer so much more.
WordPress has a lot to offer because it’s flexible, easy to update, easy to expand, and also professional looking from the ground up. There are still some designers who are clinging to the idea that HTML knowledge is like some secret code, and hoping that they can pull in customers who are willing to pay huge fees for that “mystical talent”, but those developers are a dying breed.
Today, you need a website that is responsive (mobile friendly), powerful, dynamic, and highly functional with easy linking to social media, easy update tools, and the option to add extra features such as mailing lists, contact forms and stores.
Why spend endless hours coding that stuff – essentially reinventing the wheel – when you can use WordPress, which has many of those features out of the box and which can be expanded with free plugins and modified with free themes.
WordPress is search engine friendly, flexible, powerful, and easy to use. From a customer’s perspective, it is the perfect tool. From a developer’s perspective, it is a great time-saver too. Instead of having to put a lot of time into back-end code, and front end markup, you can put together something that is more powerful and flexible, and that can be deployed a lot more quickly.
WordPress offers a lot of power, and it’s easy to set up, comparatively. This means that it’s a smart choice for people who need to set up sites quickly. The prices that the average developer can charge for a WordPress website are lower than what they would be able to charge for a more sophisticated site, but that isn’t necessarily a bad thing. WordPress websites can be rolled out much more quickly – and there’s even the WordPress Multisite feature which would allow companies to have multiple websites on different domains, all run by one single install of WordPress. These features, when used smart, are incredibly useful – easier login management, easier updates, and easier plugin management take the burden off the end user once they take over the running of the site.
WordPress is a great tool, and for developers and web designers there are some good economies of scale. They can charge less per design, but they can get more sites done for a similar time investment. This means, really, more profit for them. It also means that junior/less skilled designers can put together the basic elements of the websites, while more experienced developers can work on the bespoke parts that some sites do end up needing. They can focus their resources on the things that really need their skills, and still give clients the sites they need.