Getting Started With Search Engine Optimisation

Posted by pvr May 9th, 2017

The idea of jumping right into SEO headfirst can be a very daunting task for just about anyone. This is even truer when you are just getting started. Right out of the gate, you will find that there can be a whole lot of technical terminology that you will need to get your head around. However, as you start to get familiar with the principles and all of the best practices, it can turn into an easy, practical process to go through and keep updated so that your website can be truly effective.

These are some of the top tips that you can keep in mind that covers some of the major SEO basics for beginners. When you execute the following aspects correctly, it should have a positive impact on the rankings that your website will be able to achieve:

Get Links From Other Websites

It is important that you are able to get quality links from other websites, and always make sure that you check into the authority of any of the sites that are linking back to you. Try to attract links that are coming from websites with high rankings to get the best results.

Mobile Friendly Website Design

mobile friendly website designEveryone has a mobile device of some sort today, so you need to be sure that your content is mobile friendly. If you have people clicking through to your pages from their smartphone and they have a difficult time viewing your content, they are going to leave and you lose their prospective business.

User Sitemap

You have to make it so that your users are able to easily navigate all of your pages, otherwise, you run the risk of losing them. Gain your readers and then keep them on your website by making sure that you have a good user sitemap that they can use to get right where they need to be.

Content Is Still King

You could have the best-built website in the online world today, yet if you do not have the right amount of quality content, it will never matter. There is still a great deal of value in content for your website, so make sure that you are always taking the time to fill your pages with the best possible information that your readers and potential customers will be looking for when they are going through your pages.

Fresh Content

Not only do you have to have content on your website, but it should always be content that is unique and fresh. Keep the content relevant to your pages, as it can be a good ranking signal for the search engines. As a bit of a guide, you should aim to add fresh content at least once every couple of weeks. If possible, you should be using online footprints that are relative to your industry to make the content even more enticing for your readers.

Check Your External Links

Linking is something that should be a major piece of any SEO strategy. Your external links are the hyperlinks that point to, or target, any domain that is other than the domain that the link exists on, or the source. If another website links to you, this will be considered an external link to your site. Links of poor quality, spammy links or even links from non-relevant websites could be doing you harm and need to be disavowed. These guys can help you with recovering from the Google Penguin algorithm.

Webmaster Tools And Analytics

You will see that there are a number of very valuable webmaster tools and analytics that you can take advantage of. When you are just getting started with SEO and learning the basics, these tools will be well worth their weight in gold to help you ensure that you are on the right track.

Schema Markup

The schema markup is the semantic vocabulary, or code, that you will be putting on your website to help the search engines to return quality, informative results for all of the users. Basically speaking, the schema will tell the search engines exactly what your data means and not just what it says. Content that is on your website gets indexed and then returned in the search results. The schema will help your website to rank better for all different types of content and there is a markup for everything, including TV episodes and ratings, software applications, restaurants, events, products, book reviews, local businesses, articles and more.

When all is said and done, you will see them using these basic SEO tips for beginners and sticking to it will give you the best results. Once your website makes it to the first page in the search engine results, the work is never done. You need to keep going so that you can maintain your quality results.

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